I’ve been writing newsletters for over 12 years.
It started with my company’s blog newsletter — back when “publishing new posts” was still a big event. I’d obsess over open rates and click-throughs, A/B test subject lines, and try every new email tool that promised a better result.
Like most creators, I eventually got bored writing about one thing. So I launched new newsletters, explored new topics, and built small but passionate audiences around ideas I loved.
Over time, a few of those newsletters stuck — and the lists grew strong.
That’s when I ran into a problem.
Most advertising networks cater to big, broad audiences — tech, finance, lifestyle, etc. But for local or niche newsletters, those networks don’t make sense. Advertisers want scale; our readers want relevance. It’s hard to match the two.
So I started reaching out directly to brands. I’d pitch ad placements, negotiate rates, send invoices, track payments, and make sure ads were fulfilled on schedule.
It worked — but it was exhausting.
I didn’t start writing newsletters to become a one-person ad ops team. I just wanted to write.
That’s why I built Adslots.co — a simple way for newsletter operators to sell and manage ads without spreadsheets, email chains, or chaos.
With Adslots, you can:
- Track which advertisers have paid (and who still owes you).
- See which ads have been sent and which need to be fulfilled.
- Keep your revenue organized so you can stay focused on writing great content.
Adslots was built for creators like me — the ones building small, loyal audiences in specific niches. Because your newsletter doesn’t need to be massive to make money — it just needs the right systems.